Expressing what I’m thinking and feeling during my creative process has become a central part of my blog. Yet I’ve never discussed creating and maintaining my digital presence. Chances are, you’ve noticed some changes here. Let’s talk about what I’ve been doing behind the scenes!
I started my blog six years ago. It’s been a great experience. Aside from developing my writing style and artistic practice, I’ve learned a lot about technology. Behind the scenes, it’s a real one-woman show. I am responsible for every single thing here – good or bad. And not just the photos and text! Every time there is a server crash, a wayward hacker, or algorithm change, I’m the one that has to find a solution. It can be difficult. Things change so quickly it’s hard to keep up.
Tending to the infrastructure is important, but it takes me away from creating new content. After a nasty attack on my site, I was forced to think more long-term. I repaired the damage and installed a firewall. You can safely view all the content on my blog. Many thanks to the team at Sucuri. I highly recommend them for internet security and malware removal.
WordPress is great for posting, but not for presenting a portfolio. My portfolio is extremely interdisciplinary. I’m a painter, photographer, and writer. But I’m a trained fashion historian and worked in academia, too. My body of work contains contributions to academic textbooks, journals, and conferences – not just art. I struggled with a a way to present the diversity of my work easily and cohesively. No template or plugin helped. Nothing presented my work clearly. I eventually went with a different provider to build my portfolio site.
My blog is now separate from my main page. It took me a few months to build everything. This required learning a new system, designing each page thoughtfully, and photographing all of my artwork. It also required me moving my database, which broke all of my links. What does that mean? That recently, you may have had some difficulty finding me. I wasn’t being found on search engines and my old links no longer worked. A cleanup effort stopped me from posting regularly. It also gave me time to reflect. Looking at everything I’ve already done was inspiring. I’m now offering products and services for sale. I set new, longer-term goals and projects. . .
Like My Book:
My content was lost in layers of blogging and broken links. What a mess. Yet I looked with curiosity. How could I turn a mess into a masterpiece? I decided to present my favorite series, ineffable, in book format. This project is a multi-volume series, so be on the lookout more! Each volume explores my work with different media: photography, painting, etc. Although I was packaging previous content, it was a lot of work! I had to edit each of the photos, proofread the text, and design the layout. But it was well worth the effort.
To me, it is more than a book – it is an experience. Please take a moment to purchase a copy!
All this new activity showed me my weak spots: optimizing my site (again) and getting back into an editorial routine. My posts had become sporadic. I had completely abandoned fashion topics. It felt really overwhelmed trying to do this all on my own. Everyone needs help staying on track. So I joined the pro community at Independent Fashion Bloggers (IFB). They have amazing resources for everything blog related. I recommend their membership site to anyone interested in developing a web presence. The classes and articles go beyond the scope of fashion.
IFB has really helped me strategize. I have resources for fixing all of my website infrastructure. I’ve stepped up my branding and marketing. And I’ve even written a four-part article series on photography featured on their site!
That’s not all that’s new. This month, I’ve started a new editorial calendar. I’ll be writing posts once a week. Each month you’ll get a more well-rounded sample of photography, art, fashion, and other updates. Please let me know your topics of interest. Let’s talk more often!