Monica D. Murgia

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1950s fashion illustration

Rene Gruau

September 5, 2011 / 5 Comments
Paris, City of Light by Rene Gruau.  C. 1950.

Paris, City of Light by Rene Gruau. C. 1950.

Fashion illustrators are some of the most overlooked artists.   Constant research on fashion history has led me to discover several magnificent illustrators that make me swoon.   My current favorite is Rene Gruau (1909-2004).

Image courtesy of sparklingwhine.wordpress.com

Gruau was born in Italy to an Italian father and French mother, and his birthname was actually Renato Zavagli Ricciardelli.   He adopted his mother’s maiden name when his parents divorced, and returned to France with her.   Gruau started his career at 14, when he submitted his sketches to magazines.   As he grew older, he became the darling of French periodicals which included: Femina, Maire-Claire, L’Officiel, L’Album du Figaro, and Vogue.

Image courtesy of lostengosuperhinchados.blogspot.com

Gruau was able to capture luxury, refinement, and femininity with the precision of a master artist and the flair of fashion marketer.   What made Gruau such a captivating illustrator was the attention he paid to women: he knew how they wanted to look and feel in the public eye.   He captured that transitory moment when a woman feels confident, beautiful, and adored by those that are observing her.

 

Sketch by Rene Gruau, c. 1950.

Sketch by Rene Gruau, c. 1950.

Couturiers and fashion designers caught on to the appeal of Gruau’s illustrations and employed him to do advertising campaigns during the 1940s and 1950s.   Gruau regularly collaborated with Christian Dior, as well as other notable fashion houses, to promote a sophisticated elegance in marketing material and advertisements.

Image courtesy of mogleyohara.wordpress.com

Image courtesy of artbrokerage.com

Gruau was also able to capture moments of seduction.   Just look at this intimate glance of man in his bathroom.

Image courtesy of www.dazeddigital.com

Not sure if an illustration is his?   Gruau’s signature is unmistakable: look for a G with a star above it.   If it’s there, it’s a Gruau.

Image courtesy of wikipedia.com

 

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Posted in: american fashion, art, art history, Art's Influence on Fashion, artists, artists i love, fashion, Fashion and Identity, fashion and the body, Fashion as art, fashion history, fashion illustration, fashion illustrators, fashion influenced by art, Uncategorized Tagged: 1950s fashion, 1950s fashion illustration, art, artists, fashion and art, fashion illustration, fashion influenced by art, fashion sketches, Rene Gruau

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