I love collecting old books on art and fashion. A few months ago, I came across this book. It’s called Color & Design: Fashion in Men’s & Women’s Clothing & Home Furnishings by Bernice G. Chambers (1951). Apparently, it’s been out of print for years. It’s a total gem from start to finish!
The book was: written to enable the reader to use the intangible but effective forces of color and design advantageously in the selection, use, arrangement, creation, buying, and selling of merchandise. The author was a Professor of Retailing at NYU in the 1950s. Clearly a textbook for fashion enthusiasts.
Here is the author’s suggested buying guide. 2 blouses every year? My, how times have changed.
The average person is 7 or 7 1/2 heads tall. Hmm, this reminds me of Nancy Riegelman’s book – 9 Heads: A Guide to Fashion. Is our current ideal out of proportion? Still, Riegelman’s book is beautiful.
Here’s an illustration of the average figure size and shape that an alert sales person learns to recognize. The tall slender on the top right was the 1951 ideal body shape.
Interesting Collars and Necklines
I love the scarf collar!
Love the skirts below.
One of my favorite parts of this book was the pronunciation guide for the French terms and houses. Look for my next post which will be based on this idea. See you next week!